تعرّف إلى مبتكر Lara Hadid | البودكاست كاملًا

النص المكتوب

لغة الفيديو: العربية اللبنانية · لغة النص: الإنجليزية

Today we have someone who's extremely skilled with AI. His precision, efficiency, and consistency are unreal. And his work proves it: Amer Mokhallati, the creator of the AI artist Lara Hadid, who... everyone has heard about by now. She's caused a huge buzz. Today we're going to talk to him about her and all this AI content... you're seeing and hearing online. Whoever you are—young or old, whether you know AI or not...

stay until the end of this episode because you're going to get... a lot out of it, especially since this podcast is part of... a course we've made for you... where we teach you all the secrets and details of how to make AI content... from scratch. We'll create an AI artist with you. We'll teach you everything. So get your coffee, tea... or mate, sit comfortably, because we're about to start. Okay, Amer...

Look... I want to ask you a really strong question. Are you AI? No. I don't think so. AI has gotten way too realistic, bro. —It's gotten much better than this. —Guys, don't worry. What you're seeing... isn't AI. We still need a little more time to reach this level—specifically this accuracy, the speech... the mistakes, my pauses, and all those human details. We're getting there, just not yet.

Amer, a lot of... people know you're the creator of Lara Hadid. A lot of people thought Lara Hadid was real... and are now starting to discover that she isn't, and they're speaking about it. We'll show the viewers... someone talking about this. Was your goal to make her look real? When I first started Lara Hadid, my goal was only to make a one-minute AI video project.

I was... just having fun. I wasn't trying to make her look real or fake. But later I liked the idea of her looking real, and I had... this reaction internally whenever someone would just say "AI" or something. Like you said... people started saying it because she looked real—not because the result itself... was wrong. We already put a label on every social media post saying...

this is AI content. But once the audience got bigger... the number of comments got bigger too. The quality of the content didn't go down... there were simply more people. I wasn't intentionally trying to trick anyone into thinking she was real. What bothered me was... this thing with AI where someone comments "AI..." with three dots, and you immediately know that comment means...

"Yeah, you made all of this with one click." But no—it takes far more time... than the one click people imagine it takes to make this kind of content. You said something really important: the AI label. From the very first videos... you posted of Lara Hadid, you were labeling them as AI from the start. Correct. It's on the very first video on Instagram.

It's there. She says she's AI, that she's not a real human being. Because when you make a project like this... and someone messages you, you need to be honest if they think they're talking to Lara Hadid when... she doesn't actually exist. I don't reply to comments or talk to anyone, but if I do have to speak... to someone... the first message I send explains that this is a project...

and that there is no actual person called Lara... Hadid. Hello. That's when they think they're talking to Lara Hadid. Yeah, you showed me once. We were talking and you showed me the message... you send as soon as someone contacts you wanting to do a project with Lara Hadid. You immediately tell them... "No, this is AI. This is something we're working on as a company...

as a production. It's just a project. It's not... a real person." So yeah. Now, on the subject of whether it should look real or not, I think after working with AI... and after you and I worked together... and you taught me a lot about AI and helped me improve... I realized I don't want to make AI content if it doesn't look real. My goal with AI now is to make it look as realistic as possible. Because when we...

work with AI and create a result—for a company, for someone else, or for ourselves... we want it to look realistic. We want it to look real. Because if it looks... 3D or obviously fake, then to me there's no point. And anyway, all... AI development is moving toward realism. Isn't that the goal? Exactly. These are the things we talked about—what makes something look realistic. There are several...

factors that can make AI content look realistic or unrealistic. For example... plastic-looking skin, or the way the lighting looks. One trend lately is that everyone writes "ultra realistic" in the prompt. If anything, you almost need to write "unrealistic" to get something realistic, because AI tends to give you... something cinematic. You don't necessarily want cinematic.

If it looks too perfect, you're not in Hollywood—you’re... making something... that sometimes needs to look less "perfect" in order to feel more realistic with AI. Let's watch this person on Instagram who's upset that Lara Hadid turned out to be AI. Let's show... the viewers this video. —I see you in my dreams... you're what's on my mind. I wish you were in front of me.

I officially got fooled. I liked this girl named Lara Hadid. I came across her online by chance. She had a voice, a presence, great songs, hundreds of thousands of followers. I got attached to her music until I discovered the truth... that she... wasn't real. Lara Hadid turned out to be artificial intelligence, and the feeling was irritating, like someone was making a fool of me.

That's when I started realizing the market is full of AI songs—good songs and familiar melodies. Most of us think they're... normal human-made music, but they're actually the work of algorithms... that studied our stories and learned exactly how... to reach us. In one week they can create an attractive artist with a flawless voice—doesn't get tired, doesn't cry...

doesn't complain, doesn't even age. Soon our kids will attend their concerts, cry, and sing along with... holograms, screens, and an illusion. But that's not even the real problem. The problem is when our children get used to... fake digital perfection that makes them reject their imperfect human nature and never feel at peace with... themselves. So what's left of our nature and our humanity when we cut our connection with reality...

even in art? In my opinion, art is the last line of defense. So AI, leave us this space. Leave us something... natural, because our relationship with an artist is real. We love them because they resemble us, especially through their flaws and weaknesses. They feel... they get sad, they miss people, they age like us. An artist isn't imaginary programming, even if you make it beautiful and perfect like...

Lara Hadid. At the end of the day, she has no soul, no feelings, no taste. I mean... she can imitate success, but she can't create. She can imitate pain, but she can never love, miss someone... be hurt by words, or express emotions like I'm doing after this annoyed me. So please, let's leave art... to its people—to humans. And to succeed in this important mission, we all have a role and a responsibility to pay attention, distinguish between...

the real and the fake, and support our artists. Because if AI also dominates art and AI controls... our taste too, what's left? I liked that last one. He said a lot. He said a lot of things that felt... understandable for someone who discovered AI for the first time at this level of realism. What... did you think when you saw that video? What did you feel first?

At first it took me a while to even see the video. It had already been on social... media for about twenty days. Every once in a while I go through the messages because there can be important messages there... not only from fans of Lara Hadid. Sometimes companies reach out, so every once in a while you have to check... those messages. I found that someone had tagged Lara Hadid in a video.

I clicked and opened it. At first I was shocked. I thought, "Whoa, wait." To me Lara Hadid has around 200... thousand followers now, maybe. When you're the one who created something, you don't always know how big it really is. Maybe 200,000 feels... like a lot, maybe it feels small. But to other people it's a big deal. At first I was happy that someone made a video about Lara Hadid...

about a project I started from nothing. Then I stopped being happy when he started saying you can make an AI... artist with one click in one week. The video he made took... a fraction of the time a Lara Hadid video takes. What I make for Lara Hadid takes much more work than what he made... even though he only put a camera and phone... in front of himself, added music, lyrics, or the words he was saying, and that's it.

That's much easier than working... with AI. That's what bothered me. And regarding all the talk about soul and everything inside... the Lara Hadid project: there are multiple people writing lyrics and composing for Lara Hadid now. It's not just one click where we... get lyrics from ChatGPT and tell... some software or application, "make the melody, sing it," and that's it. No. Lara Hadid's voice...

is consistent across all the videos on her social media. Her appearance doesn't randomly change. Of course it evolves over time; we'll talk about that later. People work hard. There are people putting effort behind this project. It isn't just, "Okay, done." This was the one thing... where maybe I didn't give Lara Hadid the chance to reply in a comment...

because this was a major... issue for all the work we do—to just reduce it to... "You make it in a week, you make it in an hour." No. I think what bothered me most—especially because I know you, and because I also... make... AI music and AI music videos and all of this... was when he said, "without soul, without feeling, without taste." I think that's actually the part with the most soul, taste, and feeling. Because...

from my side, the songs I make—I write them... I sing them, I play them, and I put all of my emotion into them. My AI, which uses... my voice... has all of my musical material and the way I sing. It sings the song I already sang and preserves the layers and the character... of my voice... in an organized way. Every song I make with AI contains my soul, my life...

my work. Same with you. When I first met you, you were recording songs for people. Right. And that's another point—you need... some background in whatever you're feeding into the AI, right? You need a foundation. You have a base. You studied music production. You listen to... music. You have your own taste. Nobody has your exact taste. Even the songs you chose for Lara...

Hadid—the cover songs, if we're talking only about covers—why did you choose them? I couldn't choose... those exact songs, for example. Only you could choose them. Why? Because you have knowledge. You have taste. What... do you listen to? You hear a song and think, "Wow, this is good. This would be great as a Lara Hadid cover." There are... so many things involved in creating a polished AI artist. Like I've always told you...

you are an exceptional person. Yes, AI can make a song with one click... and give you a result—a good result, even much better than what someone with no music knowledge could do. But once... you know the difference, and you want to add your taste, your soul, and all of that... you have to sit down and work on it. —You need to click a thousand times. —You need to click ten thousand times.

Exactly. AI has opened new doors for our minds... so we can bring out our creativity faster... and in better ways. I'll give you an example from one of my songs—or really any of them. You can... go listen to all of them because the process is basically the same. We make them in the same... way. So I'll show you what the song sounded like before, how I made it, how I sang it, how I played it...

and then how I transformed it with AI and what it became. We'll show you this song called "Reliant." If you want to hear it, you can find it on Spotify. But this is the original... voice and performance. There was a time I got so... reliant on you. You shaped me up, a better man, I am what I never would have... been. No, no. I sang this song six years ago, and every time I'd say, "One day I'll produce it...

one day I'll produce it." But production costs a lot of money. You need to choose someone... who understands the kind of music you want to make. You need someone strong in production, someone who understands it. You need... to record, rehearse, warm up your voice... go back and forth, spend money, and it can take months until... you reach a final song. With AI now, you can move much faster.

Let me play you the difference. [Music] We'll listen to a little bit. There was a time... I got so... reliant on you. If you want to hear the full song, it's on Spotify, YouTube, anywhere. So... before... There was a time I got so... reliant on you. —After... There was a time... I got so... reliant on you. So this is the kind of result you can get from AI. You give it...

your voice... your soul, your emotion, and you can do it within... minutes if you want. But even with AI, this song took me several days to finish. It absolutely wasn't one click. And now, Amer, let's... show an example of your work too. Okay, I have a track... that was for Father's Day. Someone was composing and writing it, and that person is well known...

his name is Hisham Hallak. —Abu El-Hish. —I'll show you how it was and what it became. —"Khile'ti, 'alle'ti..." That's what my dad tells me... wherever you go, you're on my head, on my eyes. Okay, we won't listen to the whole track. We'll just hear the verse, and then how it became with Lara... Hadid. [Music] "Khile'ti, 'alle'ti..." That's what my dad tells me...

wherever you go... you're on my head, on my eyes. —"Khile'ti..." —Almost the same... way. And this is in response to the video we watched earlier. —In response to the video. —This wasn't made in one week. Someone wrote it, someone composed it... someone worked on it, then someone else started the production. —Exactly. So guys, this is just to show you...

quickly—two examples responding to that video—to show that no, that's not accurate. There is work, there are conversations, there is experience... there is... soul, art, and people with a lifetime of experience writing and spending their lives... on stage singing. Like Hisham Hallak, who's spent his whole life writing and composing... and like the other person composing for Lara Hadid. Sorry, I'm not advertising for them now, but if...

you go to Lara Hadid's Instagram posts... you can open the description and see who composed and who wrote the song. We're not... hiding any of this. On the contrary, we're proud to say it. One hundred percent. And that's why it's nice having both of us here. I make my own music and my own... AI artist, while you created an AI artist from zero... a person you created by combining all this experience, knowledge, and creativity from...

different places and different people. —Exactly. and all of that comes together into this content. That's why the content is strong—because... there's work behind it. —Exactly. And sorry, but if it wasn't strong... he wouldn't have liked her in the first place. [Laughs] —One hundred percent. If she wasn't good, he wouldn't have cared. Of course, he has the right to be upset and have his opinion. But I...

think what matters to me—what matters to both of us—is that... people who are now realizing this is AI start... thinking about who is behind the AI and what work... was put behind it. Yes, there are things you can create with one click, but now we're starting to... recognize what has soul, quality, and real work behind it and what doesn't. Because just like...

when AI first appeared—if you remember when image... generation first started, every image felt like, "Whoa, cinematic! Wow, amazing!" But now we can tell when something looks obviously AI-generated. —Exactly. —Because our eyes gained experience from... what we've seen every day and everything we've experimented with. We learned to recognize it. So did AI...

create Lara Hadid all by itself? —I wish. —I wish. I wish AI could make Lara Hadid by itself. If AI could create Lara Hadid on its own, everyone would have a Lara Hadid by now. Exactly. And like you said, that's why we're making this course, because people think AI... is easy, or just one click, but no. There is a lot of work in AI. There are a lot of...

details and a certain amount of learning involved before you can create good work. Okay. Right. And just to clarify something: Lara Hadid isn't the only one. Not at all. There are... other AI artists. In the Arab world, maybe... you don't see many besides Lara Hadid spreading this way, but in Russia there are... strong AI artists. In Iran there are strong AI artists. They exist; they're just known in different places.

You don't even have to search that hard. In Spain there's a strong AI artist too, and the creator is a friend of... the guy behind Blues... Blues Room, right? —Oh yes, that too. —I really liked that guy, honestly. Let's... —The person who makes that type of content... also writes and composes for Lara Hadid. —Okay. That's even more proof that you need some kind of background.

You can't just press one button and make any kind of content. You need some foundation somewhere. —Let's show the viewers another example... from Blues. Look at this account—how many views and followers it's getting in such a short time... maybe two months? Or less? —Yeah, less than two months. —Less than two months. —Maybe a month and a week, for sure.

And this creator is extremely creative. Really, really talented. I remember before he even launched the... account, you showed me the first video. Let's go back to the first video he posted. I answer the phone before it rings too long. Everybody calls when something goes wrong. I say, "Don't worry, I got it again." Then hang up quiet with my head in my hands.

Really nice. I really like this person's work. I honestly love his work. The account is extremely strong too. And if you want to check it out... [Laughs] this isn't sponsored. He isn't sponsoring us or anything. There are a lot of things here involving creativity and professionalism. Not just anyone could create something like this. —Exactly, even though now there are a lot of AI...

artists. You open their pages, but they don't really attract that many people... because something doesn't feel right. You might see views and numbers, and it's good that everyone is learning this... or at least trying. But some people have found the right direction, while others... are still searching for it. —Is AI a lie when we use it? Is what you're using...

cheating? —Cheating? No. Why would it be cheating? Unless... I'm sending a message to someone's family saying, "Send me... money," like those scams. Be careful with that. Someone could message your family... and try to steal from you. But nobody here is doing that. We're making content. If you... like the content, you like it. If you don't, you don't. There are all kinds of content.

So there's nothing... wrong with what we're doing, and we're not deceiving anyone. We label all AI content on social media. We also worry... about getting banned by the platform itself. You can't upload AI content without saying... it's AI, because one day... you could get banned and all your work is gone. So we have to label it as AI. —So no, it's not cheating. —Exactly. And this label—let's just...

show them clearly where they can see it. For example, let's go... here. "Creator labeled as AI generated." This is on TikTok, for example. We add it to every post... including Lara Hadid's posts. Here you can see... "creator labeled as AI generated." AI itself isn't a lie. People think it's a lie because they imagine someone is pressing one... button, getting a result, and uploading it. They don't understand...

the work behind AI. Anyway, Lara Hadid was the first AI project you worked on as an AI video project, right? Correct. Okay. And because of your background and experience in cinematography... editing, motion graphics, and music... that's why you were able to take AI and immediately get results from it. Exactly. Does someone need a background in something before they can learn AI or make AI content?

No. It's like giving two people a pen. You give one person a pen and another person a pen... and each one can draw something differently... better or worse. They both have the same pen. An AI tool is the same thing. Everyone has access to the same... tool. You subscribe, pay whatever the monthly cost is, get whatever credits it gives you... —We'll explain tools and credits in a bit, because people may not know what credits are yet.

But the pen example... means one person may be an artist and know how to use it properly. Someone who isn't an artist might not know what to draw. They might just draw something basic. Right, but maybe they're not drawing at all. Maybe they're writing their name. One person can write their name more beautifully... than another person. Or you give two people pianos. One plays better than the other even though...

both may be musicians. The point I'm making is that everyone has access to these tools... and you don't need some special requirement... to open them and use them. There are so many tools now that people can easily get lost, but... everyone uses them differently. —What's the difference between a musician without AI... and someone who isn't a musician but uses AI? Is there a difference in power?

Exactly. This brings us back to the idea that if you already work in a certain field and then use AI... you'll become stronger in that field. But if you're just coming into a profession from nowhere... and trying to understand it, and you want to put... music aside as if it doesn't matter, no. A musician's brain can still think of a melody... that...

someone coming in with AI alone may never think of. So yes... the musician still has the advantage. That doesn't mean if you're not a musician... you can't use AI. You first decide, "I want to make something with AI." What do I already know? I know this subject. So I use AI in that field and make something... that impresses people. Otherwise anyone could do the exact same thing.

Exactly, so... the musician still has an advantage. —Exactly. —Even without AI. Right. Do you need to know music to make music with AI? No, you don't need to know music to make music with AI. But if you're competing against an actual musician... you're not going to beat them. That's... the point. —And if the musician also has AI, they'll obviously be...

many steps ahead. Another example, speaking about myself: I'm not really a musician-musician. Like I said, music is a hobby for me. I sing a little, play some guitar, mess around with music... and understand general theory. Still, I reach barriers where I need someone else... for an opinion, inspiration, or help with something. It could be lyrics, it could be...

a note or harmony. For example, I talk to Elie Elia, the bassist in "Arnabeat" band. I ask him, "Look, this part... how was this done? What tone is this? If we do it this way, what happens?" "How can we change it?" Even with AI, I'm still asking him. Exactly. Even now, if you open your WhatsApp, you'll find [laughs] that every video... before it goes up on Lara Hadid's page gets sent to Cyril for his opinion. Why?

Because he's someone whose opinion you trust and who understands the subject. I'm not sending it because you know AI... I'm sending you the video because you understand video. You're a director; you know whether something... works or doesn't. I may see something one way and you may see it another way, so you give me your perspective. And obviously you and I [laughs] go back and forth about...

videos, music, and everything we create related to content. We're constantly asking each other's opinion. Exactly. People start getting scared. Producers, for example, spend... hours in a studio making music. Then someone says, "Well, tomorrow we'll all just be sitting at home." No, it's the opposite. Tomorrow you'll have more work because you're a musician who will use this tool and become...

a stronger musician. People treat it as if it's against them. But no... you need to use it to become stronger. Even with something basic like ChatGPT... Claude, or anything else. Maybe you used to make an Excel sheet one way; with ChatGPT or Claude... you can make that Excel sheet better. But the information you're giving... ChatGPT is still your information. You become stronger at your job.

AI isn't coming to take your job—you take... AI and use it to strengthen your work. There's nothing wrong with using AI. Do I need to dig with my hands when I can use a shovel? It's easier. That's the point. —You can cut wood by hand with a saw if you want... or use an electric saw. —Exactly. The electric saw will give you a faster result. Of course, a hand saw has its own pleasure...

its own technique and methods. For example... in Japanese construction—I may be wrong—but they have special... techniques for building wooden houses with locking mechanisms. They use... Japanese saws to cut the wood exactly to size, down to... tiny fractions of a millimeter, so the pieces fit together. In that case, they don't use electric tools because of...

the culture and authenticity. We can make a similar comparison with... music. If someone wants to make it completely raw now without AI... that's almost become its own special choice. If I want to sing, record my voice, play the instruments, and produce the music myself... it will take an enormous amount of time, money, and effort. If I now have the opportunity to use faster tools to reach the result faster...

I'll use them. What do you think about that, especially singers who are afraid... to use AI? —Right. If we compare it to the example you gave... about a culture choosing primitive or traditional tools instead of modern ones... because that's part of their heritage, of course we support preserving those traditions. But when it comes to AI, for example, if someone already...

sings, they don't need an AI... voice inside the track. Does that mean AI has no use for them? Not at all. Their... music production can become stronger because they can use AI tools. They can make... all the instruments with AI and then record their real... voice in the studio instead of bringing in a bass... guitarist, drummer... and everyone else for every recording. That doesn't mean those musicians disappear either. Some people...

will say, "No, that's my taste. I'll make the beat with AI, then record... a live electric guitar in the studio because I play guitar." Someone may choose that. I personally don't play guitar—I'm just using it as an example. Someone might say, "I go on stage, hold a microphone, and sing. Why... would I need AI to sing for me?" Correct—you don't. But you can go into the studio and sing over a track...

AI created exactly the way you wanted. So what's the benefit? The benefit is that instead of spending six months making one track... your process becomes faster. You can let people hear more of your music by releasing... more tracks. Every musician who sings probably has three or four songs sitting in a drawer... and seven unfinished melodies they still haven't completed.

With this tool, you can finally develop and arrange them. —Exactly. Again, AI didn't come to push you aside and replace you. AI came to give you... a tool. You just need to find how to use it. I sing... so I find a way to use it. Amer doesn't sing... but he understands music... so he created a character to sing. He found his way to use it. Tomorrow a chef might find a way...

to use AI. —One hundred percent. Does the chef need to buy an entire supermarket's worth of vegetables every time they want to visualize something? No. They can use AI and find a way that helps their work. Today's first episode is about the AI artist. We're focusing a lot on... music, but there are so many other applications. You could be a cook...

a YouTuber, or anything else. There are endless fields. And the "songs in the drawer" point is important. Like you said... all artists... have songs sitting in a drawer. I know because the songs I'm releasing online now didn't suddenly appear because of AI. I genuinely had them stored away... recorded six years ago, telling myself, "One day I'll record them, one day I'll produce them," but...

that day never came. There were several songs where I decided, "I'm not going to sing this—someone else... will have to sing it because it's too difficult." I... had ideas and melodies I loved but couldn't let go of... even though they were very hard to perform. Now with AI... I finished them. Within about a week, I had a finished song and a video clip.

There was another track we'd been working on for maybe eight years—me and the person behind Blues Room. He had composed and written the track... and it was very difficult to sing. Anyone singing it needed an extremely long breath... and basically had to take breaths in impossible places. We recorded a demo in a studio—just a basic rhythm and basic beat. The girl who sang it...

had a beautiful voice and everything, but she still couldn't do it naturally. In a studio, you know... you can stitch pieces and syllables together to complete the track. We managed to do that, but it still sounded like something wasn't quite right. Today Lara Hadid performed it. It was a difficult idea to execute, and now we were able to do it. Exactly, exactly. AI is opening up an incredible amount of potential...

for human creativity and for what people are capable of creating. And another thing for... the viewers, also in response to that Instagram video... singers... who go into studios to record... who writes their songs? Most of them aren't writing all of their own songs. Someone else is writing for them. And not only that. I don't want to name names, obviously, but...

a huge percentage of singers don't write their own songs. And in the studio they aren't just... singing one perfect take either. Their voices get edited, and sometimes you take... syllable by syllable to build the best version of a vocal part. You know this... because you studied music production. I know it too. I released some songs before AI... where my actual voice was still my voice...

but ninety percent of the work involved editing every word and using Auto-Tune on every word. Exactly. I started laughing because people used to say, "Auto-Tune, Auto-Tune... Auto-Tune." Now they say, "AI, AI, AI." Exactly. —Auto-Tune became acceptable; nobody cares anymore. Yeah, it became... normal. Auto-Tune doesn't bother anyone now, but AI does. [Laughs] [Laughs] Eventually people are going to get over...

it. It's going to become normal. When AI first appeared, we were amazed. Now things like AI images and chat are already normal. I was thinking the other day... "Wow... how did we live without AI before?" I used to have to do all these things manually. —Exactly. You spent... energy on tasks that didn't deserve that much energy. Now you can spend that same energy somewhere more important.

Another example is Photoshop. When we were younger and Photoshop first became a big thing, every time someone posted a picture... people would say, "Oh, that's Photoshop. That's Photoshop." People acted like Photoshop meant... the image had no value anymore. Nobody thought, "Wait, you still have to know how to open... Photoshop." —Where did you even download Photoshop from back then?

[Laughs] —There wasn't even downloading yet. It came on CDs. You know what this tells you? It tells you that every successful new system or technology gets heavily criticized... at first, and then people accept it. —Exactly. Because it's successful. It's helping everyone. Even people who don't really know how to use AI... are still being helped by AI. —Exactly. It was the same before when...

Google first appeared. People would say, "Oh, now we have Google, so you don't actually know anything." Now the word... "Google" has literally become part of the English language. Before, you'd go to a library to do research and read through everything. And sorry, just to go back... to that clip from our friend Bashir Khoury... I think he used Google Gemini to generate that...

image. —And just to be clear, we have nothing against him. —Not at all. —We respect him, and his content is good. I went and... watched it. I just didn't want us to respond in a way where it turns into an argument. We respect him and have... nothing against him. On the contrary, thank you for making a video about the project. That's a good thing. And honestly, the result he got isn't bad. If he made this himself, it's not bad.

I don't know... whether he made it or someone else. —Yeah, but that's not Lara Hadid. Same idea though. —That's not Lara Hadid. —No, but he was trying to make her. Maybe... it just didn't work perfectly. —Thank you, Bashir Khoury, for this... video. All marketing is good marketing, even bad marketing. —Exactly. Whether what he said was right or wrong, it all helps. —So yeah, thank you, Bashir.

Hopefully one day... we'll get in touch [laughs], sit down with you, and talk it through. Okay, let's go back a little. How long did it take you to create Lara Hadid—the image, the face... the voice, the songs? —At the beginning, Lara Hadid took maybe... about a month, because I didn't know where to start. Like... do I create the image first, or make the music first?

How do I make the video? What's the plan? If I want to make a video, where... do I start? I'd start with something thinking it was correct, then later realize, "No, I should have done this first." What's the third step? What's the fourth step? Then do I upload to Instagram, YouTube, or somewhere else? Figuring all of that out took... time. I was using tools I thought were great, but because I was new, I was impressed by almost...

anything that produced... a result. Then over time I started saying, "No, why does this look like this? Something's still wrong. This needs fixing... and this needs improving." It took about a month... a month of being lost. You generate something and think, "Okay, this is useless." Then... you try another method and it still doesn't work. Eventually I found...

the workflow—the actual way of working. —When I first started, I also found it really difficult to discover... the workflow. Like you said: okay, if I have an idea now... that I want to create... how do I connect everything together? How do I continue from here? How do I take the same person and put them... in two different places? It was really difficult, so I gave up and said, "I'll wait until I have much more control...

and it becomes much easier, then I'll start AI." Until I talked to you... —By then you'd be way too late. —Exactly. —You'd be very late if you waited. —Why is now the time to learn it? Why now... and not before? You should've learned it before. If you're still waiting now, you're already late. Like we said earlier, there are companies now... looking at CVs and...

checking whether someone uses AI. Some people are still hiding it, when they should actually be proud of it. "I know how to communicate... with AI." That's different from saying, "I don't use AI. This is only my own brain and my own work." No. As an employer, I'd... hire the person who knows how to communicate with AI... because seven hours of work with AI can equal thirteen hours...

from someone who doesn't know how to use it. Companies now want people who know how to use AI... and know how to communicate with it. —So what can we say to people who are against AI? What can we say to people who are against AI? First, nobody should really be against AI. It's a tool that... makes you stronger. And nobody wants to be weaker. That's one thing. For the people you see in...

comments writing "AI" like it's something bad, or saying AI shouldn't be used... I honestly think sometimes it's jealousy. Like, "How is this project successful if it's AI?" If that same person could do this and become successful with AI, I promise you they'd be among... the first people supporting AI. I think it's jealousy. And it's wrong for someone to say, "I don't want to be smarter...

or I don't want to make my work easier,"... because that's basically what you're saying if you're against AI. AI is a tool. It's not something evil or something you're wrong for using. It's... a tool. Use it if you want, don't use it if you don't. But you'll be stronger if you use it. Who... doesn't want to be stronger? —You said something very important...

because I felt that myself. I wasn't against AI, but I had this feeling of, "Ugh, something new. Now I have to learn... and understand another thing." And people started posting really strong AI work, and I was thinking, "Shit... I don't know how to do this." I tried it and thought... "This is really hard." And I started developing this... resentment, almost.

Maybe not hatred, but more like frustration or jealousy with myself. —You're bothered. —Exactly. That's the word. You're bothered... because you can't do it and don't know how. —Exactly. And sometimes that frustration gets so strong... that you wouldn't even mind... if the entire AI project disappeared tomorrow, just so you don't have to deal with it anymore. Why?

Because you're frustrated... that someone else can do something you can't. —So you need to ride the wave. —You need to ride this wave because... from experience... from my own experience with other things, like social media and... Instagram, I waited and waited and waited before really getting into... social media and Instagram. Eventually there was no choice anymore. And that's how AI will be...

for everyone. Nobody is going to have the option... not to use AI. In music especially, there won't be a choice. Impossible. —Right, because of the speed. —The speed, exactly. —The speed alone. —Yeah, the speed is insane. The speed is almost scary. Every two or three days I hear you with a better melody, something... stronger. Then you get more excited to hear it, and the success starts doubling...

tripling, multiplying. You're benefiting. Exactly—because you're good at it. People won't be able to keep up. That's the point. The other day I met a musician here in Canada. He told me, "Man, I'm working on an album, a music album. I've been working on it for a year... and now I'm thinking of releasing it." I told him, "Man, use AI because it'll speed up the process dramatically." I told him my story...

about those songs I had and how I finished all of them... within one month. He said, "No, I don't like that. I want everything to be real, raw, authentic." So in the end he released the album and nobody listened to it. That doesn't mean there's anything wrong with... releasing something nobody hears. I also released an old album that nobody heard. It wasn't about...

success for me—it was personal, something I wanted to accomplish. But there's a big difference between spending a year making... a five-song album and spending a month making five songs. With the songs I made and released, I gained experience... about what it means to put an album online. I learned faster. I got experience faster. I could jump... to the next album, try, fail, try again, and fail faster instead of spending a full year...

before discovering the failure. —Fail faster. —Exactly. Fail early and move on. [Laughs] Exactly. —I'd rather fail faster than fail... —Exactly, because you discover the truth sooner and understand... where you went wrong. There's nothing wrong with making an AI album with six, seven, or twelve songs. Whichever song... succeeds the most, go perform it live.

Bring an orchestra if you want and perform it live. At least you've already proven the song works. You made things easier for yourself. —Then show us the orchestra on stage. —Exactly. Great. We'll all come watch and enjoy it. Nobody will be upset, because nobody is actually against... that. AI doesn't remove that experience. For example, all the songs I've released and worked on with AI—I can still go on stage...

and sing them. With Lara Hadid, for example... we can think about it—or at least I think about it—as entertainment. Honestly, with Lara Hadid you need to think about it carefully because many people don't know... it's AI. A lot of people ignore the AI information or don't check the bio to see whether it's... AI or not. I'm not going to write "I'm AI" in every single video.

You have to learn it from the bio. You can't put "AI" across every video. "I'm AI"? No, we're not doing that. But one day... someone may ask for Lara Hadid on stage. We discussed that idea a while ago. But now I've changed my opinion. —Okay, tell us. —Because... it starts to feel wrong. It's like replying to someone's message pretending... I'm Lara Hadid. I'm not Lara Hadid. First of all, I'm a man, not a woman. [Laughs] So I don't reply to messages. Same with the stage. If one day...

an AI artist becomes extremely famous... if the concert isn't explicitly called an AI concert, I don't think we should do it. It should be clearly branded as an AI concert... so everyone understands this is an AI project. —AI, exactly. —You could have visuals on the screen, a laser... show, a live band with those visuals. There are a million ways to do it.

That's essential. The audience... needs to know it's AI. Then they're coming specifically to see the work of the person—or the... people... who created that result. The concert itself can be built around that concept. Many things can be done with this. As long as, like you're saying... people know it's AI. Not that they go to a concert and you're lying to them saying...

"Lara Hadid is here, Lara Hadid is here"... and then you bring someone to physically play Lara Hadid. We discussed acting and things like that early on... when we first started, talking about what the possibilities could be later... what might happen when people start demanding that Lara Hadid appear... on stage and so on. Eventually we reached the conclusion you just said: everyone has to know she's AI.

—So whoever comes to watch... —Exactly. Let's create an AI show. People come to watch the show, enjoy themselves, laugh... and have fun together... with the creation you've made. Now regarding AI content, what can someone actually make... as content? We talked about an AI artist—someone can create an AI singer... a character, an animal, any kind of character. What else can someone...

make as AI content? You can make movies. You can make YouTube videos. The thing is, with AI now, if you scratch your head... you can come up with almost anything. You can make anything, and some ideas are so random that you're amazed. Who would've expected... someone on Instagram to make... a talking weapon with a mouth and eyes, explaining, "My speed is this...

my damage is this, I'm good against this, bad against that, I escape from this"... and it gets huge views. Who would've thought to make that? It's not an AI... artist singing, but it is an AI artist in the sense that AI itself is the artist. Now we have limitless—limitless possibilities. The world AI has opened up... for ideas... and creativity is insane, just like the example you gave. Let's...

start explaining to people what platforms are and what tools are. What are all these things? Where does someone begin? What do they need to understand first? By the way, there's a quick story I want to tell. Jason Zakia called me the other... day, Joe's brother. He said, "Look, Yaman, I have a shot I want to get with FPV. But... you know if you're trying to get a long FPV shot, especially around, let's say, a huge...

building... you eventually lose signal. Once you fly too far, the signal drops. So he has to stop, land the... FPV, move to another location, launch again, and continue the shot. But he wants... one continuous shot. So he asked me, "Can I do that with AI? I can, right? Can I make the... transition from here to there seamless using AI?" I said, "Yeah, definitely."

Then he asked, "Okay, what software do you use?" And when... he said... "software"—that word... made me think: wait, we actually don't use software. We use websites. We call them platforms. They exist online; we work on the website... and generate the videos from there. There is software... like Premiere Pro or CapCut that has AI integrations inside the software...

so you can extend a video, add to it, or generate video inside... the software. And for a while we kept hearing terms like "prompt engineering," as if you need to... be an engineer just to describe what you want. Now there are tools where you can dump everything you want into them and they build the... prompt for you—the recipe, basically. Exactly, the recipe. Like when you order food: "I want a chicken sandwich...

without garlic, with fries, and at the end, a Pepsi." Why do we naturally start with the sandwich, then explain what's inside it, and finish with... the Pepsi? A prompt has structure too. —Okay. You can start with the main thing, explain the details, and usually at the end, if you're... using an AI tool to help structure the prompt, it'll describe the camera as well.

There's a method to it: first this, then that, then... the lighting, then the camera. —So to get the recipe written properly... I just talk to ChatGPT about what I want and say... "Describe this for that tool." —Exactly. It's very difficult to get exactly what you... want immediately. If you haven't written it properly and haven't given it input or a reference...

it doesn't have something specific to match. So writing gets harder, and you may need several generations before you get what... you want. You look at the first generation and decide what needs fixing. Then you go back to your friend ChatGPT and say, "It came out like this. I need this, this, and this." It adjusts it... until you reach the result. —So that's prompt engineering using...

AI. —Exactly. After a while you stop needing that and start doing it yourself. Sometimes if I write something simply, I get a better result than when I go... to ChatGPT, get a huge detailed prompt, and then use it. The image may come out nothing like... what I wanted. —It depends on what you're doing. If all you want is an apple on a table, why write a newspaper article?

—Exactly. —But if you want a stage with an electric guitar on... the right, a bass on the left, drums in the back center, red lighting on one side... green lighting on the other, some audience heads visible, and people on the right holding phones... recording the stage, then yes, you need to write more. The longer the prompt... the more room there is for mistakes, and you may need to regenerate until something clicks.

You usually can't reach the final result from the first prompt or first generation. You almost... always need several attempts. I think that's one of the reasons... people give up before they get a good result. They try once or twice and then... it doesn't work, so they say, "It doesn't understand me. It's stupid. It's useless..." it's still not strong enough," and they give up before continuing.

But someone who's new to AI needs to understand that there will be some spending involved. I'm not talking about huge amounts, but you can't expect to open some platform on your phone... and just get everything for free. Mobile can also be more complicated and sometimes limited. It's better to have a laptop. The laptop doesn't even need to be powerful...

because you're not running heavy software; you're mainly using a browser... so you can see properly, keep ChatGPT open, and have several websites open at once. On mobile... you keep switching back and forth, which can get annoying. That doesn't mean you can't use... a phone—you can, it's just harder. And you need to spend a little because you're learning.

How else do you learn? And how do you spend? You can't keep going to every platform saying, "I'll just try your free... version," enter an email and password, create an account, get a tiny number... of credits, try once, wait, and that's it. At some point you pay for a platform, buy a month... get credits, spend them, and practice with them. Platforms that give you everything completely free...

usually come with limitations. —I remember when I started, I spent between two hundred... and three hundred dollars across several... AI tools just testing this and that... and doing generations everywhere. —Exactly, because you were discovering it on your own. —Right. —You're exploring and bouncing between tools, so you have to... go through all of that. If you want to discover everything yourself, you suffer a little, spend...

a little, and waste some time figuring it out. That's the main difference. The easiest thing with AI is to waste time... because there are so many tools and so many directions... that it's easy to get lost, keep testing and testing... until you suddenly realize your credits on the platform are gone. Maybe you bought a month with a thousand... credits or ten thousand credits, whatever the platform uses.

You keep trying and trying and still get no result. You don't know what you're doing and you've spent everything. We went through that because we had to... learn. And if you go to YouTube, sometimes it overwhelms you even more. —Since we're talking about spending and... credits... we understood that a platform is like a store... a shop filled with different things.

—Tools. —Exactly, tools. And those tools are... video, image, and audio. —Sound. Right. Audio and sound means spoken voice and music too. So I enter... this store full of tools, and I want to use them. I need to pay for them. How does the free-versus-paid system actually work? Every platform has a subscription if you want to use it. Let's say you pay...

thirty dollars a month. In exchange for those thirty dollars, it gives you a currency that the platform understands. So you give it thirty dollars and it gives you... three thousand stars, for example. Then when you make a video... that video might cost one hundred of those stars. If you make a slightly longer video, it may cost more. Images are usually...

cheaper than videos, and audio has its own pricing too. AI video generation is charged by the second... by the way, not by the minute. I was talking to a friend once and he asked, "How much... do you charge for this?" I said, "Five thousand dollars per minute." He said... "What? That's crazy." I told him, "A minute is sixty seconds." One finished second can cost me...

ten or twenty dollars because to generate that second correctly... and adjust it, it might cost me anywhere from ten to fifty dollars in attempts. Sometimes... it doesn't work. Of course, once you're better and more experienced, you learn how... to get that second for less. —Exactly, you save money. And then there's client... feedback too. —Exactly. If the client gives feedback after you made...

something... —Some feedback makes you redo the whole video. Exactly, the whole video. That's why pricing by the second makes sense, because each second... is costing you money. —Exactly. So how should someone think at the beginning if they want to create a video? Let's say an AI video. There are several steps. It's a sequence you need to follow in order.

For example, if I have a character... walking down a street across several scenes, and in one scene he's wearing a white... shirt, then at the end of the video he's suddenly wearing yellow—that's a mistake. To avoid things like that, there are... steps. You follow those steps so you reach a result... where the video doesn't have those continuity mistakes. Why doesn't it? Because you followed a sequence.

You used the right workflow to reach the result. If it's a music video, what do you start with—the video or the music? There are lots of questions... around this. But there has to be a workflow that reduces mistakes. This workflow you're talking about—all those steps—we're going to explain them in much more detail. We'll break them down very simply. But basically, the workflow has step one...

two, three... four, until you get the video. —And all those steps you're describing are what get you... the footage. Then you have to assemble it. —How much editing does someone need to do on... AI videos after generating them? Anything people watch needs some editing, but it doesn't have to be a huge amount. It depends on your taste. You still sit down and edit—that's post-production.

Does someone need to be a professional editor... to take AI footage and put it together? No, absolutely not. The nice thing about AI is that most of what you generate—and what you're paying for—already comes out... looking polished. Usually you just need to cut it, arrange it, remove what you don't want... and put everything together. —Exactly. Roughly how much would someone spend per month? Let's...

say they want an AI artist with AI songs, AI videos, and AI images. How much... should they expect to spend? Roughly forty to fifty dollars. —Approximately. —After taking the course. Before the course, maybe two hundred fifty or three hundred dollars. [Laughs] If someone is just having fun and has time to waste, all the information is online for free.

They can go waste the time and spend money experimenting. And still, they may spend... as much money discovering things as they would've spent on the course. The difference is they'll struggle, waste time, get tired, and figure things out slowly. If they're just playing around, that's fine. But if someone is serious and genuinely wants to create polished AI content...

make money from AI, build their own page or Instagram... get clients, or work for companies... there's a lot of money in AI. —A lot of doors open when you start working in this... field. Exactly. Like we're already seeing... and we'll keep seeing, people like Amer and many others are getting... opportunities and doors opening because of AI... that they never imagined would exist. Whoever you are, even if you just want...

a general idea, you should understand what's happening, how these things work, and... what new fields are opening because of AI. For example, I could work on a project that tells people's life stories... from when they were young to when they became older or famous. Because of AI, it's become easier to take a childhood photo... or a photo of myself as a child...

and show the transition to who I am now. Before, that would've been extremely difficult. You'd immediately think, "Hollywood," or some massive CGI... team. —One hundred percent. That's why this field... is so exciting. Once someone really enters it and pushes forward... they open the door and go so deep they can't really go back. Every day you can create something...

new. Every day you can have an idea nobody has done before. AI is really exciting. And again, I think a lot of people who say they hate AI are actually uncomfortable... with themselves because... they haven't learned it yet. —They dislike something that could improve them because they don't want... to learn it, and they're jealous of people... who did learn it and are getting results they wish they could get.

I can say that from my own experience too. Not necessarily only with AI. I know there were other things where... I'd think, "Wow, look at what that person... did. How did they do that?" Even before AI. Sometimes I'd see something extremely difficult... and feel annoyed: "Why don't I know how to do that? Why can't I make that?" I went through that with a type of content that was kind of weird.

We used to see on social media... a face morphing into another face, eyes coming out, looping forever, shiny and plastic-looking. They looked so impressive that I'd think, "How am I supposed to make this? Where do I even go?" Phone, laptop, computer—I have everything, but what do I actually do? That was obviously AI content. —Yeah. —And you'd just sit there staring at it...

because it looked cool. I felt the same thing the first time I saw an AI dance video. It was a statue doing... a really strong dance. That wasn't even that long ago, but man, the technology... moved unbelievably fast. I remember Nikolai called me. —Who's Nikolai? —Nikolai is our friend, my friend... Amer's friend. We all grew up together. —A childhood friend, a longtime friend.

A childhood friend. Great guy. Anyway, he calls me and says, "Bro, welcome to... the future." I said, "What? What are you talking about?" [Laughs] He said, "Bro... go type ChatGPT." [Laughs] This was literally the first day ChatGPT became available to the public. I said, "Okay, what?" He said, "Man, ask it any question." I said, "What are you talking about?

It's just Google..." —"It's Google that talks." [Laughs] Exactly, like talking Google. So I asked a few questions, it answered. He said, "No, bro, ask it... anything. Talk to it however you want." —Have a conversation with it. Exactly, have a conversation. In my head I was thinking, "What could I possibly ask it that it can answer?" So I started going into conspiracy theories and random topics and asking it conspiracy questions.

"How did Michael Jackson die?" I went deep into conspiracies, back and forth, and it kept answering. Back then there... weren't the same limits. The data and restrictions were different because they didn't yet know what people... would start asking and doing. —Exactly. You could tell it, "Count to one thousand," and it would start... "One, two..." "three, four..." You could come back an hour later and it would be at one thousand.

What shocked me was that it answered all the questions... I had always been confused about: "Is this true or not? Is this really a conspiracy... or not?" I was shocked. He told me, "Yeah, bro. And what you're doing now... asking it those questions—that's nothing. Those are still basic questions." To me they felt complicated because... finding a proper answer to any conspiracy used to take forever, no matter how stupid...

the conspiracy was. —You'd have to dig around forever. —Exactly, it was exhausting. Then he told me, "Bro, in five years, forget your video work. Nobody's going to film anymore." I said, "Man, no way. Bro, what are you talking about? I shoot video... I use After Effects, I do motion graphics. There's no way AI can get into that level... of detail." This was five years ago, bro. Only five years.

Of course we still shoot today—some things still need to be... filmed—but honestly parts of the field are starting to disappear or change. The good thing is that our skills evolved; they didn't disappear. People in this field, like you and me... already know what scenes are called and can ask AI for those same kinds of shots. We know what a wide shot, medium shot, or close-up is, how the camera moves, what should move...

and what shouldn't. That experience still matters. I didn't believe it at first. Then the first Will Smith... AI video came out—the one I think everyone saw. This was one of the first viral AI videos. I remember he sent it to me and I laughed. I said, "Man, what's this, bro? No way." But when I saw that video, I started getting a little scared. [Laughs] I thought, "Oh shit, Nikolai might actually be right." But I was still like, "No way, bro."

Look how rough it still is. [Laughs] No way. And now here's another quick video showing how things went from... there to what they became in one year. Look at this—it used to look like some kind of reptile. —One year? —One year. Look how much it changed. One year. Why does this one look like that? This one should be better. That's a newer tool... right? —Yes, yes, exactly.

—No, this one is perfect. —Exactly. This is one tool they used here... I think, and another tool there. Some tools are better than others. This one is hard to tell whether it's real or not. It's crazy. So what happens in another two years? Bro, Seedance 2.5 just came out. We're going to make a whole episode just about Seedance. You can give it fifty references. Fifty.

—Fifty? —Yeah, fifty. You can give it images... of me, you, Nikolai, all our friends, from different... angles. You can give it videos—all the parkour videos we made when we were kids... and say, "Make me a movie about all these guys." Characters, locations, cars—every idea you want inside the movie, you give it the references. You press a button, come back later, and there's the film.

—At least a short film. —But who will make the good films? The people with good ideas. The people who understand directing, life, storytelling—the people who studied, worked... and have experience. Not someone who just types, "Make me a movie about cats," and presses Enter. There will still... be work involved. But all the data you give the AI... might take you a week to prepare...

and then you give it the data and it produces a film. —But in the end, you still need to know... how to write a script if you're making a film. Exactly. You need to know how information flows so the viewer can follow... the story, how the information builds, and how the film comes together emotionally by the end. To do that, someone needs to understand how a script works and how to build...

different kinds of scenes—action, non-action, how action is shot... how the camera behaves. There are a million choices. So nobody is simply stealing anybody else's job. —People will become stronger with AI. —Exactly. And new people... will enter fields they previously couldn't enter. But even with something like... AI music, someone still needs to learn AI music and develop their own approach. Otherwise if the AI...

does absolutely everything, what's your role? You need your own input. Otherwise what do you care about? If all you care about is "anything with a beat," okay. But if you care about the specific genre, the language of the song, the way it's performed... then taste matters. Who is making the decisions? AI is something amazing and also difficult... and also easy, if you want to use it in an easy way.

The difference is what you actually want to make. In my opinion, everyone should take this step and learn... or at least explore it. You don't necessarily have to become an AI creator, but open it up, see how it works... see the thinking process and how things are being made, just to understand it. Because whoever... you are, you'll benefit—even if it's only a tiny bit.

And that tiny bit in the world of AI could become... something huge that opens a new perspective, a door, or an idea that changes your life. So guys... like you saw and heard, all of this information is available online for free. But what we're... giving you is our experience, our effort, our sweat, our failures and successes... compressed into one place.

And most importantly, we're there with you through every step. We'll build an AI artist with you from scratch. You'll learn all the secrets, techniques, tips, and tricks... in a very simple, easy way that gets you to results quickly. Like we know, we're in the age... of AI, guys. There are huge opportunities and a lot of money. Don't wait. Now—right now—is...

the time to learn AI and get rid of that anxiety. Reach the point where you can say, "Okay, I understand... how to work with AI. I can move forward with my life. Nothing is stopping me because I understand the foundation... where all of this comes from, and at least I know what the next step is." That's why I encourage everyone... everyone, right now, to take the opportunity to join this course. You'll benefit a lot...

and you'll save yourself a lot of stress now and later. So the final question is: do you want to keep sitting on the couch... watching our AI content, or do you want to make history with us? We'll see you inside.